Advertising by definition is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand.

Simply put, advertising is the means you use to connect with your target market.  Billboards, radio, newspaper, TV, social media or someone standing on a street corner with a sign is all advertising.

Simply put, advertising is the vehicle used to reach your target market and marketing is the message to your target market.