Marketing by definition is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

Simply put, marketing is the message created to engage your target market to build know, like and trust with your product or service.

Marketing is the message and advertising is the means used to reach your target market.