Social media by definition is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.

Simply put, social media allows business the ability to build geo-targeted communities, engage people in those communities with content and build know, like and trust to monetize their efforts.

The biggest mistakes most brands make when using social media is they start out tactical first and never fully develop a strategy.  We not only help companies build strategies, but execute specific tactics to accomplish a goal.

Are your social media efforts affecting your bottom line?